Sustainability and CSR(Corporate Social Responsibility)

What do sustainability and CSR mean?

Sustainability and CSR (Corporate Social Responsibility) are closely linked and are sometimes used synonymously.

Sustainability describes a theoretical concept based on the three pillars of economy, ecology and society. These three dimensions are mutually dependent and enable sustainable development through simultaneous and equal implementation. Internationally, they are also referred to as the “triple bottom line”.

Corporate Social Responsibility means the social responsibility of companies in the sense of sustainable economic activity that goes beyond the legal requirements – i.e. it describes a voluntary contribution to sustainable development. CSR is often also referred to as corporate social responsibility or corporate social responsibility and includes economic (the actual business activity on the market), ecological (environment) and social (relations with employees and relevant stakeholders) aspects.

With the publication of ISO 26000 as a guide to social responsibility and sustainability for organizations, CSR was standardized for the first time and made accessible to a wide audience. The international standard is a voluntarily applicable standard for the implementation of corporate social responsibility for all types of organizations, with the aim of supporting them in fulfilling their social responsibility. However, ISO 26000 is not a standardized management system.

Why sustainability and CSR?

Corporate responsibility is not only demanded by society, but also by the public, employees or even customers. This results in the following advantages:

  • Cost reduction and efficiency increase through optimization approaches, for example by reducing energy consumption.
  • Better products, as these are considered and optimized over the entire life cycle
  • More innovations, as CSR stimulates new ideas
  • Future security and competitive advantages through transparency and increased credibility
  • More positive working atmosphere, which has an impact on employees
  • Easier employee recruitment due to increased transparency and communication
  • Legal certainty due to EU Directive 2013/34/EU on mandatory declaration of non-financial targets for companies with 500 or more employees

Our services at a glance

  • Support for the introduction of CSR based on the Global Reporting Initiative (GRI), the German Sustainability Code and the UN Global Compact
  • Further development of existing systems
  • Product and process optimization with regard to sustainability criteria
  • Process analyses
  • Labeling and marking
  • Materiality analyses
  • Stakeholder surveys
  • Social marketing campaigns
  • Key figure management
  • Other services in the field of sustainability
  • Together with our partners:
    • Sustainability reporting
    • Layout and design

Frequently asked questions

Sustainability and CSR are terms that are closely linked and often used interchangeably.

Sustainability is a concept based on the three pillars of economy, ecology and society. These three dimensions are interdependent and together enable sustainable development. Internationally, they are also referred to as the “triple bottom line”.

CSR (Corporate Social Responsibility) refers to the social responsibility of companies in terms of sustainable business practices that go beyond the legal requirements. CSR encompasses economic, ecological and social aspects and involves a voluntary contribution to sustainable development. It goes beyond the actual business activities and also relates to environmental aspects as well as relationships with employees and other relevant interest groups.

Sustainability and CSR are increasingly demanded not only by society, but also by the public, employees and customers. There are a number of benefits associated with the implementation of sustainability and CSR:

  • Reducing costs and increasing efficiency through optimisation opportunities, e.g. through energy savings.
  • Improvement of products, as these are considered and optimised over their entire life cycle.
  • Promoting innovation, as CSR encourages new ideas and solutions.
  • Securing future viability and competitive advantages through transparency and credibility.
  • Creating a positive working environment that has an impact on employees.
  • Easier employee recruitment due to increased transparency and communication.
  • Ensuring legal certainty due to EU directives that require reporting on non-financial targets.

We offer a wide range of sustainability and CSR services to support companies in implementing and realising their sustainability strategies. Our services include:

  • Support with the introduction of CSR based on the Global Reporting Initiative (GRI), the German Sustainability Code and the UN Global Compact.
  • Further development of existing systems to integrate sustainability aspects.
  • Product and process optimisation taking sustainability criteria into account.
  • Process analyses to identify potential for improvement.
  • Labelling and marking to make the sustainability performance of products visible.
  • Materiality analyses to determine the relevant sustainability issues for the company.
  • Stakeholder surveys and social marketing campaigns to raise awareness of sustainability issues.
  • Key figure management to record and monitor relevant sustainability indicators.
  • Other sustainability services tailored to the specific needs and objectives of the organisation.

In addition, we work closely with our partners to provide comprehensive sustainability reporting and support you in creating appealing layout and design.

ISO 26000 is an international guideline for the social responsibility and sustainability of organisations. It provides a voluntary standard for the implementation of corporate social responsibility and is intended for all types of organisations. The purpose of ISO 26000 is to support organisations in fulfilling their social responsibility and promoting sustainable business practices. However, it is important to note that ISO 26000 is not a standardised management system, but serves as a guideline for orientation.

The implementation of CSR offers a variety of benefits for a company, including

  • Improved reputation and credibility through a sustainable and responsible image.
  • Increased customer loyalty and satisfaction through awareness of social and environmental issues.
  • Strengthening employee motivation and loyalty through identification with corporate values.
  • Better access to financing and investments due to the growing interest in sustainable companies.
  • Risk minimisation through comprehensive consideration of social, ecological and economic factors.
  • Promotion of innovation and new business opportunities through engagement with sustainable solutions.

These benefits contribute to the long-term success and competitiveness of the company.

Sustainability plays a crucial role in long-term corporate development. By integrating sustainable practices into their business models, companies can achieve long-term economic, environmental and social goals. Sustainable business practices enable companies to increase resource efficiency, reduce costs, offer innovative products and services and improve risk management. In addition, sustainability helps to strengthen customer loyalty, promote employee commitment and open up new markets. Long-term corporate development requires a holistic view and consideration of the impact on the environment, society and the economy.

Companies can track their sustainability goals by measuring and monitoring relevant key figures and indicators. This includes, for example, recording environmental indicators such as energy consumption, CO2 emissions or water consumption. Social indicators can include employee satisfaction, diversity in the workforce or community involvement. Economic indicators can include the proportion of sales of sustainable products or the return on sustainable investments. By regularly reporting and reviewing progress, companies can assess their performance, identify areas for improvement and better track their sustainability goals.

Stakeholders, which include customers, employees, suppliers, investors, local communities and other interest groups, play a central role in the implementation of CSR. Their needs, expectations and demands have a significant influence on a company’s CSR strategy. By seeking dialogue and cooperation with their stakeholders, companies can gain a better understanding of the impact of their actions and take into account the interests of all parties involved. Open communication and transparency towards stakeholders enables companies to improve their CSR measures, strengthen trust and build a sustainable value chain.

We offer comprehensive support in the development and implementation of sustainability strategies for companies. This includes analysing the current situation, identifying sustainability goals, developing action plans, integrating sustainability into corporate strategy and culture, and providing tools and resources to measure and monitor sustainability performance. We also help companies to prepare sustainability reports in accordance with internationally recognised standards and support them in communicating their sustainability performance to stakeholders and the public. Our experienced consultants work closely with companies to develop customised solutions that meet their specific needs and objectives.