Choosing Sustainability Is Easier Than You May Think

The topic of sustainability is becoming more important for all business executives since environmental issues like climate change, pollution and resource shortages have a direct influence on populations and enterprises around the world.

According to the Stanford Social Innovation Review, “Today, more than 90% of CEOs state that sustainability is important to their company’s success.” At the same time, the increasing pressure on organizations from various stakeholders—including customers, investors and employees—for reducing environmental impact also plays a key role in buying, investment and employment decisions.

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