Why a sustainability strategy is critical to sales in 2023

In many parts of the world, we are hitting the holiday season and the demand for everything — from kettlebells to toasters — is going through the roof. While that may be the constant, change is also in the air. Consumers want more insight into the ethics behind the product and the carbon footprint of what they buy. At the same time global supply chains face disruption from all sides, including geo-political uncertainty, supply challenges, inflation, and disruptions from extreme weather. In addition, it remains hard to truly understand and predict consumption habits and buying behaviors.

 

To meet this change, innovative retailers and manufacturers are bringing fresh ideas, new technology, and data analytics and AI into their supply chains. The global pandemic accelerated the investment to modernize supply chains which are now digitized at an unprecedented rate…

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