Consumers are Willing to Pay More for Sustainable Products

Concerns about the environment are on the rise due to extreme weather events. Consumers are willing to make changes and pay an average of 12% more for sustainable products. However, a study by Bain & Company reveals that over 60% of businesses are falling behind in meeting their sustainability goals This is highlighting the pressing need for a comprehensive approach involving technology, policy, and behavior change. In this context, an increasingly conscious base of consumers and employees can play a crucial role in driving the progress. Discover the surprising insights, such as the willingness of consumers to pay more for sustainable products and the misconceptions surrounding sustainability. Explore how companies can devise future-proof and flexible strategies, acknowledge the diversity of consumer segments, leverage marketing experimentation, and proactively engage with changing regulations. This article also emphasizes the importance of upskilling employees to effectively embed sustainability into business operations and outlines how Bain is leading by example in this regard through its partnership with world-class universities. Don’t miss the opportunity to delve into these compelling insights and learn how your organization can navigate the evolving landscape of sustainability successfully.

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Menschen verschiedener Hautfarben legen ihre Hände zusammen über der EU Flagge um eine Einigung zu zeigen.

EU Strikes a Blow Against Greenwashing: Your Consumer Rights Matter

The European Union has just made a groundbreaking decision to crack down against greenwashing. If you care about transparency, sustainability, and holding businesses accountable – you won’t want to miss this. Learn how these new regulations will empower consumers and bring integrity to product labeling in the full article here:

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Three pairs of hands are carefully holding a miniature earth for a scientific health check with little clouds above it.

Planet Earth’s Scientific Health Check: A Wake-Up Call!

A recent study reveals that Earth is failing the “scientific health check.” Six out of nine planetary boundaries are pushed beyond limits that are safe for humans. This includes climate, water resources, and biodiversity, raising urgent calls for climate and environmental action to restore stability.  Discover more critical climate news in this roundup of the World Economic Forum.

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CSDDD: EU Parliament votes for stricter EU supply chain law

The EU supply chain law continues to take shape: On June 1, the majority of the European Parliament voted to tighten the EU Commission’s original legislative proposal. In this form, the directive would place greater obligations on companies than the German supply chain law. A decision in the EU trilogue is due shortly.

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Sustainability as an opportunity

A guest article by Uwe Beyer, employee of the Fraunhofer Institute IAIS on the topics of sustainability, climate change and the global challenges.

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Ecological footprint

Measuring your personal carbon footprint – this is how it works

What does a factory have to have to be CO2 neutral?

Industry wants to become sustainable and climate-neutral. But what does a factory have to have to be CO2-neutral? We asked four experts.

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New technology from the DBU: More environmental protection with scrap metal

The waste disposal and recycling company Alba commissioned an aluminum sorting plant in mid-May, using a first commercial application of a laser-based sorting technology co-developed by the German Federal Foundation for the Environment.


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Pharmacies are not doing enough for climate protection

According to a report by the ViaMedica Foundation commissioned by the German Federal Ministry of Health (BMG), climate protection in the healthcare sector still leaves much to be desired – pharmacies are also implementing too few measures in this area.


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EU states decide to cut CO₂ pollution rights

Europe’s CO₂ emissions must fall. That’s why the EU member states have now decided to cut back on pollution allowances. Starting next year, shipping will also have to purchase them.

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