Choosing Sustainability Is Easier Than You May Think

The topic of sustainability is becoming more important for all business executives since environmental issues like climate change, pollution and resource shortages have a direct influence on populations and enterprises around the world.

According to the Stanford Social Innovation Review, “Today, more than 90% of CEOs state that sustainability is important to their company’s success.” At the same time, the increasing pressure on organizations from various stakeholders—including customers, investors and employees—for reducing environmental impact also plays a key role in buying, investment and employment decisions.

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Sustainability remains one of the most important purchasing criteria

95 percent of consumers in Germany value sustainability, but a lack of information and transparency prevent many consumers from buying sustainable products. These are the key findings of the representative Global Sustainability Study 2022 by strategy consultants Simon Kucher & Partners.

In July and August, Dynata asked more than 11,000 consumers in 19 countries worldwide (Germany: n=1,001) about their shopping behavior and their willingness to pay for sustainability, among other things…

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Hostile Takeover – Carbon Farming

If it were up to the EU Commission, global corporations like IBM would soon be able to free themselves from specific climate protection measures by paying farms to incorporate organic components into the soil. Carbon farming is the new buzzword for the practice of regenerative agriculture, which is actually very old but has been neglected in the course of the industrialization of the agricultural sector, which has been inflated with artificial fertilizers. For climate protection reasons, the EU even wants to issue tradable carbon certificates in the future…

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Less increase in CO2 emissions

This year, the global increase in CO2 emissions is likely to be significantly lower than last year. While global demand for coal has increased, the expansion of renewable energy and electric vehicles is outweighing demand for coal. Global carbon emissions from burning fossil fuels are therefore expected to increase by just under 1 percent this year, according to a report by the International Energy Agency (IEA) released today.

 

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Sustainability: An opportunity for companies

Many small and medium-sized companies in Germany still fail to recognize the effects that the current requirements for more climate protection and sustainability are having on their business. “The need to review one’s own business model and change it in the long term is becoming more and more urgent; […] Companies are now measured by the actual implementation of their sustainability goals”, says Malte Thalemann…

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