Sustainability remains one of the most important purchasing criteria
95 percent of consumers in Germany value sustainability, but a lack of information and transparency prevent many consumers from buying sustainable products. These are the key findings of the representative Global Sustainability Study 2022 by strategy consultants Simon Kucher & Partners.
In July and August, Dynata asked more than 11,000 consumers in 19 countries worldwide (Germany: n=1,001) about their shopping behavior and their willingness to pay for sustainability, among other things…
